Take back control of your SME's growth.
Between AI, marketing and an ever-growing stack of tools, it's hard to know where to invest and where to start. In 3 weeks, we replace that uncertainty with a quantified diagnosis : your score across 6 pillars, your 3 priority levers and a 90 day roadmap. Your teams at the centre, no hype.
Preview of the cipher audit dashboard
You're not alone
Many talk about it. Few know where to start.
If you feel that fog, it's normal, and it isn't a lack of technology. What's missing is a clear path to make the most of it, at the right pace and with confidence.
What we do
Not AI. Mastery.
Not a PDF that ends up in a drawer, nor an AI tool bolted on without thought. An objective diagnosis of your real situation, then a clear trajectory you keep under control.
We measure reality
A maturity score per pillar, combined into an overall score out of 100, calibrated to your size and sector.
We prioritise what matters
Your 3 highest-impact levers, quantified, and an actionable 90-day roadmap. A few priorities that matter, not a long list.
We stay by your side
The diagnosis is the entry point. Real value is built afterwards, month after month, measured at every step.
People at the centre
AI augments your teams. It doesn't replace them.
It's a deliberate stance, and a measurable one : in our method, value flows through your people. Sidelining them would break the result.
People decide
AI suggests, your teams validate. We sequence every automation in stages, never a leap into the unknown.
Free up, don't replace
We automate repetitive, low-value work to give time back to your people, where they make the difference.
Value flows through them
Equipped, engaged teams serve your customers better, and those customers stay longer. That's the real growth multiplier.
Where we start
What's your goal ?
Whether you're looking to sell more or free up your teams' time, we first look at the pillars that matter to you. The rest of the method is the same.
Attract & retain more customers.
For premium retail & e-commerce brands that want to turn more visitors into lasting customers.
- Acquisition
- Retention
- Conversion
- Automation
- AI maturity
- Governance
6 pillars to turn your traffic into revenue that lasts.
Free up your teams' time.
For service SMEs that want to make their operations reliable and focus on what creates value.
- Productivity
- Process
- Automation
- AI maturity
- Governance
5 pillars to gain efficiency without adding to the daily load.
Both apply to you ? The Combined Audit covers everything. Fixed scope, price announced upfront, credited towards what comes next.
The method
Numbers, not opinions.
We start from your real data (analytics, accounts, tools) for a solid, defensible diagnosis. Each pillar gets a score, combined into an overall score out of 100.
- Calibrated by size and sector. A conversion rate that's fine in luxury isn't in food retail. We compare what's comparable.
- We never penalise the unknown. Missing data is excluded from the calculation, not counted as a zero. The score stays honest.
- Radar + 90-day roadmap. A visual read of your maturity and a prioritised, quantified action plan.
- Public method. Our pillars and scales are open and verifiable. Not a consultant's opinion: a reproducible diagnosis.
Preview. During the audit, you watch your score build in real time.
How it unfolds
Three weeks. And you know exactly where you stand.
Here's precisely what the audit covers: each step, its deliverable, and what we analyse in detail.
Scoping & access
Scope, calibration by sector and size, read-only access.
Collection & measurement
We read your real data and compute the KPIs that matter.
CAC · LTV · AOV · conversion · % email revenue · retention · margin
Evidence-based scoring
6 pillars scored 0–4 against calibrated bands, live.
0–4 bands · completeness · FADP / margin flags
Synthesis & roadmap
Radar, score out of 100, 3 quantified levers, 90-day plan, report.
Weighted average out of 100 (Acq 20 · Ret 25 · Conv 20 · Auto 15 · AI 10 · Gov 10), completeness shown, the unknown excluded from the calculation (never counted as zero). Public, verifiable method.
ROI calculator
How much can well-piloted AI earn you ?
In 30 seconds and 4 figures, estimate the annual potential of AI that's actually piloted at your company. Every assumption draws on a published study (McKinsey, Gallup, Bain, Klaviyo) and stays at the low end of the ranges. Exact amounts are established on your data, during the audit.
Your situation
Nothing is saved : everything stays in your browser.
Estimated annual potential
Assumptions (adjustable, conservative)
What these figures are based on (sources)
ΔOps — McKinsey: 60–70% of working time is spent on automatable activities (applied only to repetitive hours).
ΔGrowth — Reichheld/Bain (+5% retention → +25–95% profit) + Klaviyo (email ≈ 30% of revenue) → we take far less (+4%).
ΔChain — Gallup Q12 (engaged teams: +23% profit, +21% productivity, higher loyalty) + Service-Profit-Chain (Heskett). A correlation, not a guaranteed uplift → a minimal fraction (+1.5%), can be turned off.
Hourly cost — average Swiss employer cost (FSO + charges).
Sources : McKinsey · Gallup Q12 · Reichheld/Bain · Klaviyo · FSO
Provided for guidance only ; it does not constitute a commitment to results. The assumptions, deliberately conservative and sourced, are detailed above. ΔGrowth and ΔChain are expressed as margin (revenue uplift × gross margin), ΔOps as cost avoided. Real amounts are established on your data during the audit, on evidence.
What we decline
What we decline.
You know in advance what we won't propose. It's what ensures your resources go where they truly create value.
Saying no to certain things means protecting your result, and the trust we build together.
Sovereignty & sustainability
Swiss, compliant and sober AI.
Two structural commitments, built into the method. Trust is part of the product.
Hosted in Switzerland by default
Your data stays in the country (Infomaniak / Exoscale). A transfer outside Switzerland is only proposed with a formal analysis and justification.
FADP-compliant
Data governance is a full audit pillar, not a checkbox at the end of the project.
Low-carbon trajectory
Every AI recommendation comes in 3 variants (quality, sovereignty, hybrid), with an estimated carbon delta.
Transparency, not greenwashing
Any commitment we can't measure and publish, we drop. Credibility first.
Our promise
Turn the fog into growth.
We put numbers where there were hunches, and a heading where there was noise.
Satisfaction or your money back
If your roadmap isn't actionable, you're fully refunded. The risk is on us.
Before you commit
You might be thinking…
“Another agency riding the AI wave?”
We only recommend a tool if it's measurable against a concrete result. Our method is public and verifiable, not a marketing pitch.
“What if the results don't follow?”
The first audit is satisfaction-or-refund. If the roadmap isn't actionable, you don't pay.
“I don't have time for a big project.”
Fixed scope, three weeks, and we do the work. You get a clear roadmap, not one more thing on your plate.
“My data is sensitive.”
Hosted in Switzerland, FADP-compliant. Data governance is an audit pillar, not a footnote.
Next step
Let's start with 3 weeks of clarity.
A 30-minute scoping call, no commitment. Together we look at whether your situation suits an audit, and what it would bring you.
30 min, no commitment and no data access · Reply within 24 working hours · Solo practice, limited capacity each quarter